How to set up a loyalty program for your restaurant

What the rewards program is

It's a customer's card at your place, without the paper. Each restaurant chooses one of two programs, or neither. With cashback, a percentage of each paid order becomes balance to spend on the next one. With a stamp card, each paid visit earns a stamp, and a full card gives an amount off.

The balance only works at the restaurant where it was earned. You fund the discount: it comes off your revenue when the customer uses it, and the service charge and tip are still worked out on the full item value. qmen.us charges nothing for the program.

Which one to choose

• Cashback suits varied spending. Whoever spends more earns more, and the cost is a fixed percentage of sales.
• Stamps are easier to explain. "Ten visits, $10 off" fits in one sentence and works well for regulars, such as a lunch crowd.
• The minimum order protects your stamps. Without one, a coffee earns the same stamp as a dinner.
• You can switch later. When you change programs, the old balances are kept, but customers only see and use the program that's currently on.
• The invitation appears by itself. With the program on, the table page, the order tracker, the kiosk and the tablet invite customers to join.

How to turn it on and use it, step by step

There are five steps: two in the dashboard and three in daily use.

1. Choose the program

   In the dashboard, tap the Coupons and rewards card. In the Rewards program box, choose Off, Cashback or Stamp card. The fields for each one appear when you choose it.

2. Fill in the rules and save

   For cashback, fill in Cashback (%). For stamps, fill in Stamps for a full card, from 2 to 30, Amount off with a full card and, if you want, Minimum order for a stamp. In Expire after (days), say how many days without earning make the balance disappear; left empty, it never expires. Tap Save.

3. The customer adds the order to their card

   Anyone ordering by phone while signed in with Google already has the order on their card. Otherwise the customer opens the invitation on their own phone: the Earn rewards on this order link on the table page or the order tracker, or the QR the kiosk and tablet show after the order. They sign in with Google and tap Add this order to my card. This works for two days after the order, and at a table it covers all the open rounds.

4. Mark the order as paid

   The customer earns when the order becomes paid: through the Mark as paid button, in the dashboard or the waiter app, or through a confirmed PIX. The calculation uses the items after discounts, without service charge, tip or delivery. At a table, all the rounds count as one visit, so they earn only one stamp.

   Tip: An order never marked as paid earns nothing. If your place takes the money and frees the table without marking it as paid, the customer loses what they earned.

5. The customer uses the balance

   Signed-in customers with a balance get the offer in the delivery and pickup chat, before choosing where to receive the order. At the table, on the kiosk and on the tablet, they use it through the same link or QR: Take off this bill removes the amount from the open bill, and Don't use it now gives it back. The balance is held on the order and returns by itself if the order is cancelled.

Frequently asked questions

Glossary

Tab

The open bill of a table, where items add up until it's closed.

Close bill

Closes the tab for payment. After that, the order becomes a read-only summary and takes no more items.

Waiter app

The ordering page each waiter opens through the restaurant's own link, right in the phone's browser.

Table

Each spot in the dining room registered in the system, with its own QR code for opening orders.

Dashboard

The owner's screen, at qmen.us/restaurante/painel/, with active orders, occupied tables, today's revenue and a shortcut to Settings.

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